Giammarco Caccese D’Andrea Cinematic Success Post-Graduation

March 26th, 2024

Today, we proudly welcomed back the alumnus Giammarco Caccese D’Andrea (BUS’20) for an enlightening session about behind-the-scenes insights on blockbuster marketing with a keen audience.

Giammarco, who stepped into the professional realm amid the unprecedented circumstances of 2020, has since made his mark with NBCUniversal's marketing division in Italy. His most recent projects include launching world-renowned films in Italy, such as Oppenheimer and Mario Bros. 

In his detailed presentation, Giammarco highlighted the innovative marketing strategies that propelled the movie “Oppenheimer” to monumental success in the Italian market. He shared his direct experiences in orchestrating a campaign that defied traditional norms and aligned seamlessly with Italy’s cultural tapestry.